Articles
Strategies, teardowns, and honest lessons from running the largest done-for-you YouTube operation in real estate.
You do not need 10,000. A small Killeen, TX channel: 316+ leads and 20+ closings since August 2024 — and the metrics that actually predict leads. With the full Lab Coat Agents webinar.
Read article →First leads around month 3, first closings 6–9, reliable flow by month 12 — about half that with a specialized team. A real agent's month-by-month milestones, on video.
Read article →From reviewing 100+ incoming agent videos a week: the mistakes that quietly kill channels — chasing views over intent, quitting at month 4, weak packaging — and the fix for each.
Read article →The three service models on the market, where we sit, independent coverage of our client results, and the seven questions that expose a weak operator.
Read article →Paid leads rent attention. YouTube builds an asset. The math on why one hour of filming a week compounds into the best ROI in the business.
Read article →